Privacy Policy

We collect information you provide directly to us and information generated automatically when you use our Service.

• Account information: name, email address, and password when you register.
• Billing information: payment card details processed securely through Stripe — we do not store full card numbers.
• Usage data: the prompts, brands, and keywords you add to the platform.
• Device & log data: IP address, browser type, operating system, referring URLs, and timestamps.
• Communications: any messages you send us via email or support channels.

We use the information we collect to provide, maintain, and improve our Service, including:

• Creating and managing your account.
• Processing payments and managing subscriptions.
• Running AI visibility queries on your behalf and delivering reports.
• Sending transactional emails (e.g., receipts, account alerts, daily digests).
• Responding to support requests and inquiries.
• Detecting and preventing fraud, abuse, and security incidents.
• Complying with legal obligations.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information with:

• Service providers who help us operate the platform (e.g., Stripe for payments, Firebase for infrastructure, OpenAI / Google / Perplexity APIs for query processing) — only to the extent necessary to provide services to you.
• Professional advisors such as lawyers and accountants where necessary.
• Law enforcement or government authorities when required by law or to protect our rights.
• A successor entity in the event of a merger, acquisition, or sale of assets — you will be notified via email and/or a prominent notice on our website.

The core functionality of Sentinel AI Lab involves sending your prompts to third-party AI providers (including OpenAI, Google, and Perplexity). When you submit a prompt, it is transmitted to these providers' APIs in accordance with their respective privacy and data usage policies.

We recommend that you do not include sensitive personal information within your prompts. Sentinel AI Lab is not responsible for how AI providers process or use query data. Please review the privacy policies of OpenAI, Google, and Perplexity for details on their data handling practices.

We retain your personal information for as long as your account is active or as needed to provide the Service. When you delete your account, we will delete or anonymize your personal data within 30 days, except where we are required to retain it for legal, regulatory, or legitimate business purposes.

Aggregated and anonymized data that cannot reasonably identify you may be retained indefinitely for product analytics and improvement.

We implement industry-standard technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These include encryption in transit (TLS), encrypted storage, access controls, and regular security reviews.

No method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

We use cookies and similar tracking technologies to maintain your session, remember your preferences, and analyze usage patterns. You can control cookies through your browser settings; however, disabling certain cookies may affect the functionality of the Service.

We do not use third-party advertising cookies or sell your browsing data to advertisers.

Depending on your location, you may have certain rights regarding your personal information, including:

• Access: request a copy of the personal data we hold about you.
• Correction: request that we correct inaccurate or incomplete data.
• Deletion: request that we delete your personal data, subject to certain exceptions.
• Portability: request your data in a structured, machine-readable format.
• Objection / Restriction: object to or request restriction of certain processing activities.
• Withdrawal of consent: where processing is based on your consent, you may withdraw it at any time.

The Service is not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us and we will take steps to delete such information.

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and, where appropriate, by sending you an email notification. We encourage you to review this page periodically.

Your continued use of the Service after any changes constitutes your acceptance of the updated Privacy Policy.